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Download DemoVendor: Microsoft
Certifications: Microsoft Certifications
Exam Code: MB-260
Exam Name: Microsoft Customer Data Platform Specialist
Updated: Jan 12, 2025
Q&As: 201 ( View Details)
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VCE
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search
customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.
A. Validate you have access to edit the Search and index pages in audience insights.
B. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone.Street Address, and DOB fields to Index. Click Save and Run.
C. You must run Merge in order to view the newly added fields on the customer profile.
D. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone.DOB fields to Index. Click Save and Run.
Correct Answer: AB
The following fields from the unified customer record should be added to index: Last Name,Full Name, Email, Cell Phone, Street Address, DOB.
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/searchfilter-index
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1.
Generate an attribute-based segment suggestion using a measure for "number of purchases in the past three months. ** and "loyalty customers" as an assessment attribute.
2.
On the Suggestions page, create a segment on the suggestion tile. Does this meet the goal?
A. Yes
B. No
Correct Answer: A
DRAG DROP
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search and filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
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