MB-260 Online Practice Questions and Answers

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.

You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges

these fields into the FullName attribute on the Merge page.

What action should you perform to make sure the merged FullName field contains the most trusted data available?

A. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

B. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

C. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

D. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

You need to fix the problem with exports to Dynamics 365 Sales. What should you do?

A. Verify the schedule run setting for the export rs set to "on."

B. Add the Dynamics 365 Sales Contact table to the profile unification process.

C. Add a field for loyalty system email address in Dynamics 365 Sales.

D. Verify the segment for export does not contain more than 100,000 members.

You want to address the IT operations teams goal. What is the first step you should take?

A. Configure incremental refresh for the GubMember table.

B. Add a primary key to the EventAttendee table.

C. Recreate EventAttendee as a partitioned table.

D. Add a primary key to the PageViews table.

You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. EventRating

B. CustomerNumber

C. ResponseDate

D. ResponseNumber

You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.

Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?

NOTE: Each correct selection is worth one point.

A. You must have administrator role in audience insights.

B. The key vault must have Key Vault firewall enabled.

C. The key vault is in the same Azure location as the audience insights environment.

D. Audience insights can write secrets or overwrite secrets into the key vault.

You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.

B. The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.

C. Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365

D. Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.

You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.

You need to describe scheduled refreshes to your colleague.

Which two statements should you convey? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.

B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

C. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.

D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.

You created several segments in Microsoft Dynamics 365 Customer Insights.

You need to perform a segment overlap analysis to understand what these segments have in common.

Which two actions can you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. Analyze how specific values affect the overlap results

B. Save the overlapping members as a new segment.

C. View the analysis output to determine the count of members included in only one segment

D. Export the analysis output for further review outside Dynamics 365 Customer Insights.

You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments. Which statement is correct about using segment overlap?

A. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

B. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

C. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

D. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

The marketing team is working on a campaign to email.

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Select and Place: