PDDM Online Practice Questions and Answers

HOTSPOT

Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.

Hot Area:

HOTSPOT The Head of Marketing has asked you to consider a plan to develop a mobile optimized website. You now wish to conduct some initial research. Where will you next click in the Google Analytics screen shown below in order to see how many of your target audience access your website using the Safari web browser?

Hot Area:

You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:

A. Title

B. Description

C. Keyword

D. Refresh

You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:

A. Inbound links

B. Directory registration

C. Domain name registration

D. Canonicalization

What does a search reveal about the person searching? Choose one of the following:

A. Location and intention

B. Geography and age

C. Sentiment and buying power

D. Intention and age

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

A. " "

B. [ ]

C. ( )

D. * *

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

A. Quality Score

B. Quality Measure

C. Quality Index

D. Quality Rate

Select TWO business goals for social media from the list below:

A. Lead Generation

B. Revenue

C. Company Orientation

D. Response Times

E. Product Training

What is going on in the screen shown below? Choose one of the following: Exhibit:

A. LinkedIn is inviting you to import contacts from your address book

B. LinkedIn is inviting you to download email addresses from your webmail.

C. LinkedIn is inviting you to export email addresses from your Outlook address book.

D. LinkedIn is inviting you to import email addresses from your Twitter account.

Unsolicitedemail is also known as .Choose one of the following to complete the sentence: Exhibit:

A. Spam

B. Junk

C. Bulk

D. Trash