PARDOT-SPECIALIST Online Practice Questions and Answers

Which Pardot asset would an Administrator create in order to collect the information form prospects who are interested in being for an upcoming product launch?

A. Engagement program with product launch details.

B. Email template with a form embedded into the HTML.

C. Landing page without a form.

D. Landing page with a form.

Which Salesforce field type is unsupported for syncing with Pardot?

A. Lookup

B. Picklist

C. Number

D. Formula

What does the Google Analytics connector allow Pardot to do?

A. Sync prospects with Google AdWords.

B. Send emails to prospects from Gmail.

C. Update the conversion field in Google Analytics.

D. Append UTM parameters to a prospect record.

A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?

A. Create a new lead in Salesforce without an email address.

B. Add the prospect's first name and last name to a CSV file and import that into Pardot.

C. Take a picture of their business card and upload it into Pardot.

D. Have the prospect submit a form with their name and email address.

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Only pass on leads that are very active on your site no matter the company profile.

B. Implement a blended lead scoring and grading system.

C. Automatically assign all leads to sales reps in a round-robin system.

D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

What report allows you to see how successful or active a form has been on your site?

A. Campaign reports

B. Landing Page reports

C. Form reports

D. Conversion reports

E. None of the above

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

A. Automation settings

B. Scoring rules

C. Prospect's Audits tab

D. Lifecycle report

A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

A. Dynamic content

B. Custom redirect

C. Layout template D. Stock template

Does an automation rule ever match a prospect more than once?

A. Yes, automation rules run every time.

B. No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

A. Progressive Profiling

B. Always display even if previously completed

C. reCaptcha

D. Dependent Fields