PARDOT-CONSULTANT Online Practice Questions and Answers

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:

1.

Adds/Removes prospects to the engagement studio based on renewal status

2.

Sends a series of emails to renew their subscription

3.

Gives sales continuous insights to prospect engagement

Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as blank add action as notify assigned user

B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C. Build dynamic list add criteria as Contact as blank add action as notify assigned user

D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Pardot?

A. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.

B. Create a Pardot-hosted form and place it on the website using an iframe.

C. Create a form handler and enable data kiosk entry mode.

D. Create a form handler to link to an existing form on the website.

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

A. Account-based marketing completely replaces broad-based marketing.

B. Account-based marketing is only a good fit for certain industries.

C. Account-based marketing can be implemented in stages.

D. Account-based marketing personalizes experiences for prospects.

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

A. Completion action

B. Dynamic list

C. Segmentation rule

D. Automation rule

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution

B. Einstein Attribution

C. Account-to-Opportunity Matching

D. First Touch Model

LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user

B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C. Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user

D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

B. Create an Engagement Program in Pardot and verify the Salesforce connector.

C. Manually assign all prospects in Pardot and verify the Salesforce connector

D. Regularly export data from Pardot and data load file into Salesforce

What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click

B. File open

C. Specific email link click

D. Form handler error

LenoxSoft is using three Pardot Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.

What should be configured in order to meet this requirement?

A. Marketing data sharing rules on contact roles

B. Marketing data sharing rules on accounts

C. Marketing data sharing rules on opportunities

D. Marketing data sharing rules on prospects

Which one is Pardot Video Connector

A. YouTube

B. Wistia

C. Vimeo

D. Dailymotion