MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Answers

What is the purpose of defining content zones in the sitemap?

A. To define where campaigns can render on a website

B. To report on web campaign performance

C. To specify the size of the content that will be used

D. To ingest catalog information from the page

What three components can a web developer define by pageType?

A. Item Actions

B. Campaign

C. Goals

D. Content Zones

E. Capturing Attribute

When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter

B. Over time, when you have something new you want to meausure

C. When you are reviewing campaign statistics for a published campaign

D. Before launching a campaign that you want to measure against a goal or filter

What is the unified customer profile?

A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C. A unified view of all customer activity across, websites, web applications, mobile store, call center

D. A profile view for administrators to see activity across all of the customer touch points

What are two types that real time interaction management helps marketers to personalize the customer

A. Data Aggregation

B. Data Storage

C. Next best Action

D. Orchestration

What are the two main functions of the Event API? (select 2)

A. Capture user attributes and actions

B. Process GDPR data or deletion requests

C. Return campaign responses

D. Bulk load external campaign data

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement

B. Integrated content management system

C. Managers Consent

D. True Real-Time Decisioning

What are three features of the WebSDK when deployed on a website?

A. Configure filters and goals

B. Rendering campaign for personalisation

C. Identity and cookie management

D. Sitemapping for data collection

E. Loading data from ETL feeds

What are three ways segments are used in marketing cloud personalization?

A. Set goal and filtersb)

B. Recommending products

C. Targeting for campaigns

D. Creating related lists within Salesforce CRM

E. Analytics, trends and engagement

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging and Journeys or Pardot?

A. External Email Campaign Events ETL

B. Transaction ETL

C. Product ETL

D. Manual Segment ETL