MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

Amarketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answers

A. Select the update type "Overwrite"

B. Ensure the data extension has a Primary Key

C. Select the update type "Add and Update"

D. Select the update type "Add Only"

A file is received daily from a data provider to theaccount FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

A. Automation Studio Scheduled Automation

B. Automation Studio File Drop Automation

C. Journey Builder Fire Event

D. Journey Builder Import Activity

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

A. Attribute Group

B. SQLQuery Activity

C. Data Filter

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Usedouble Opt-in to avoid getting blacklisted.

B. Maintain a consistent "From Name"

C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

D. Consider Subscriber engagement....send only to most engaged subscribers.

E. Email sign-up on website.

F. Use email templates

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database.

This data is saved into a data extension inMarketing Cloud and then called into the emails dynamically.

Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.

Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

B. Create a scheduled automation that runs every 15 minutes to import the file multiple times aday.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a 'thank you' email the first time they show up in the file drop.

How should Journey Builder be configured to meet this requirement?

A. Configure Journey Settings to 'allow no re-entry.'

B. Configure Journey Email Send to dedupe on email address.

C. Configure Journey Entry Event to 'allow no re-entry.'

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriatesegments.

How can segmentation with this scenario be accomplished?

or

What tool should the marketing team use?

A. Data Extract Activity

B. Audience Builder

C. Drag and Drop Segmentation

D. Profile Attributes

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

A. Einstein Copy Insights

B. Einstein Content Selection

C. Enhanced Dynamic Content

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A. Shared Emails

B. Shared Portfolio Items

C. Shared Data Extensions

D. Shared Publication Lists

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high- value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

A. Send Email

B. Verification

C. Wait