MARKETING-CLOUD-DEVELOPER Online Practice Questions and Answers

An email requires custom AMPscript to append the subscriber's zip code to a link in the email. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link.

Which two AMPscript functions should be used in the setup? Choose

A. 2Lookup

B. Contact

C. RedirectTo

D. HTTPGet

A particular data extension need to be configured to store six months of data.

How should data retention be added to the data extension in Email Studio?

A. Run a query to overwrite the rows with six months of data

B. Import a file to overwrite the rows with six months of data

C. Create a new data extension that includes data retention settings

D. Update the data extension configuration to include data retention settings.

A developer is leveraging the SOAP API to dynamically display Profile and Preference Attributes in a custom profile center. Which method could be used to support the dynamic functionality?

A. Describe

B. Extract

C. Perform

D. Configure

A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss. Which three best practices are recommended to avoid this issue? Choose 3 answers

A. In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.

B. In case of Server errors, request a new Access Token before each request.

C. In case of Server errors, ensure the Server is available and attempt the call again.

D. Use Username and Password authentication instead of oAuth client IDand client secret.

E. Store the expiry of the access token to ensure a new token is requested if the old one is invalid.

Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.

Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension?

Choose 2 answers

A. Records still in the suppression phase will only be excluded if manually specified during send time.

B. Records still in the suppression phase will be excluded from sends.

C. Records that have already been deleted will be treated as new records.

D. Records that have been deleted will be excluded from sends Indefinitely.

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functionsthey will send a confirmation email when an email is texted into their short code.

Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

A. Subscribers

B. TriggeredSendDefinition

C. Attribute

D. Contact

Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the SharedData Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.

SELECT * FROM MemberData WHERE State = 'NY' AND US = 1

What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors:MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views.?

A. Incorrect syntax; Query Activities are written in SOQL

B. MemberData should be prefixed with ENT

C. Query should check fora US value of True'

D. Query Activities cannot use the " wildcard

Which programming language should be used in email messages? Choose 1.

A. AMPscript only

B. Both

C. Either AMPscript orSSJS

D. SSJS only

A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

A. The query takes more than 60 minutes to run.

B. The query is returning more than one million rows.

C. The query results in duplicate rows not allowed by the primary key.

D. The query is not returning a value for a non-nullable field.

E. The query is inserting a value that is larger than the size of a field.

A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.

What should the developer verify before making the API call?

A. Each contact should already exist in AllSubscribers.

B. Journey Builder should be configured to use the data extension.

C. Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.

D. The data extension should be linked in an Attribute Group in Contact Builder.