MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Online Practice Questions and Answers

Correct Answer: A

Einstein web recommendations can specifically recommend the following types of content on a website:

A: Product: Recommendations can include specific products based on user behavior and preferences.

Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.

Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.

Correct Answer: C

To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.

Correct Answer: ABC

In Distributed Marketing, Quick Send can be used with the following types of objects:

A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.

B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.

C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.

Correct Answer: A

Social Studio unifies anonymous and known identities through:

Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions

are linked to the correct individual.

Correct Answer: C

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

Correct Answer: C

For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.

Correct Answer: A

To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

Correct Answer: AB

The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:

A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.

B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.

Correct Answer: BC

To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:

B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real- time communications based on stock changes.

C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.

Correct Answer: A

The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.