MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

How should this setup be achieved?

A. Child business unit SFTP user should be created

B. Copy the parent SFTP user into each child business unit

C. Each business unit should have multiple SFTP users

D. All child business units should have an individual SFTP user

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

A. Facebook and Twitter

B. Facebook

C. Google and Facebook

D. Twitter

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

A. Segment to those recipients receiving text email versions first

B. Segment subscribers with soft bounces in their own dedicated send

C. Segment by domain to limit number of sends to each email provider

D. Segment by geographic region as after-hours sends will be marked as spam

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C. Create three distinct Attribute Groups that link each data extension directly to Contacts.

D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?

A. Data Extension

B. Publication List

C. Group

D. List

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

A. Enabling Mobile Connect

B. Managing the Enhanced SFTP

C. Configuring Journey Builder

D. Setting up the Data Structure

Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

A. Email Performance by Device

B. Time Between Send and Engagement

C. Deliverability Complaint Rate

D. Email Sending Performance Report

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

A. Einstein STO

B. Engagement Split

C. Wait Until Date

D. Join

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).

Which steps should be taken to implement this? Choose 2 answers

A. Edit the entity Verification Settings

B. Enable IP Whitelisting

C. Add a Domain to the Export Email Whitelist

D. Enforce Export Email Whitelist

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. The IP address is on reserve, is already in use, and has an email sending history.

B. Building desirable sending history and data will be variable based on list size and engagement.

C. Sending in large volumes will alert ISPs the new IP Address is now in use.

D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.