M8010-241 Online Practice Questions and Answers

What is the value proposition of the Unica Leads product offering?

A. To deliver quality leads in a timely manner.

B. Tocreate new market channels through leads generation.

C. To offer new product offerings through channel marketing.

D. To sustain existing channels through demand generation.

What is one of the main competitors for IBM's EMM offerings in the marketplace?

A. Teradata

B. IndustryTrends

C. OpenAnalytics

D. NetTrends

What will help serve to enhance personalization efforts for Coremetrics EMM products?

A. Incorporating qualitative feedback.

B. Increasing operational awareness.

C. Integrating learned visitor attributes.

D. Augmenting customer profile.

What is the value proposition of the Unica Detect product offering?

A. To build valuable, trustedrelationships.

B. To determine the right message to present in inbound marketing channels.

C. To deliver quality leads in a timely manner.

D. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.

What is one of the business problems that the Unica Campaign EMM solution product addresses?

A. Displaying to the user all the connections in their enterprise systems.

B. Determining thetotal ROI and investment required for a campaign.

C. Determining, in real time, the right message to present in inbound marketing channels.

D. Displaying the total cost of ownership of a marketing campaign.

What can an IBM customer do with the Unica EMM solution?

A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.

B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

What isone tool that allows the IBM partner to progress customer deals?

A. Advance customers by one-on-one meetings.

B. Advance customers by instituting phased sales initiatives.

C. Advance customers by initiating sales marketing initiatives.

D. Advancecustomers by investing in marketing, content, and products.

Which of these business problems is one that an IBM EMM product solves?

A. Database through-put

B. Staffing requirements

C. Event detection

D. Sales forecasting

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

D. Decentralization of content in the marketplace.