EEB-101 Online Practice Questions and Answers

A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

A. Use the Import Wizard to point to rename the file on the FTP.

B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

C. Ensure the name of the file in the Import Activity matches the file name on the FTP.

D. Change the file format from "comma separated value" to "tab delimited."

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A. Subscriber Group

B. Send Log

C. Data Filter

D. Web Collect

A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A. Email Send Wizard

B. User-initiated email message

C. Email templates

D. HTML Paste

What information and data about the performance of an individual send can be exported from the tracking details?

A. Subscribers who click on a specific link

B. Images showing how the email rendered on different devices

C. Number of clicks from mobile devices

D. Performance data on the Overview Tab

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Keep SPAM complaints under .01%

C. Make unsubscribe easy and honor immediately

D. Email never mandatory for customer interaction

E. Accurately identify the sender in the header information.

What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A. Can be used in both data models (Lists and Data Extensions)

B. They are similar to rule based group wizard approach to create segmentation rules.

C. They allow for more complex segmentation of subscribers.

D. They are only used in the List Data Model

E. They are only used in the Data Extension Model

F. They use measures to look at behavioral data of subscribers

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A. they are like Suppression lists; list of subscribers that don't want to receive your communications.

B. subscribers who have a status (active, bounced, held, unsubscribed)

C. May be subscribers who want to continue receiving messages.

D. You select an Exclusion List at the time of send

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Dynamic Content

C. Sender Profile

D. Delivery Profile

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this. Which strategy should be used?

A. Double Opt-In

B. Website Signups

C. List Detective

D. Single Opt-In

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which two tools could be used to segment the data? (Choose two.)

A. Data Extract Activity

B. SQL Query Activity

C. Send Definition

D. Filters