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Download DemoVendor: IIBA
Certifications: IIBA Certifications
Exam Code: CBDA
Exam Name: Certification in Business Data Analytics (CBDA)
Updated: Jan 01, 2025
Q&As: 150
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VCE
An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?
After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?
A. No, there is no value comparing the results of a single branch with results across all branches
B. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
C. No, the question is not valid in this particular scenario
D. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports
Correct Answer: B
The analyst's follow-up question is valid because it helps to refine the scope and context of the research questions for the analytical study. By comparing the top customer concerns across branches, the analyst can identify the common and unique issues that affect customer satisfaction and loyalty. This can also help to prioritize the most critical or urgent problems that need to be addressed by the bank
A small business has recently launched their website and wants to understand how the website is being used. In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks.What type of visualization technique is being used here?
A. Surface chart
B. Heatmap
C. Treemap
D. Scatter chart
Correct Answer: B
According to the Guide to Business Data Analytics, a heatmap is a type of visualization technique that uses colours to represent the values of a variable across a two-dimensional space. A heatmap can help reveal patterns, trends, and outliers in the data, as well as show the relative importance or intensity of different areas. In this situation, the analyst has decided to communicate the information about the website usage by displaying the top pages overlaid with colours denoting the volume of clicks. This is a heatmap, as it uses colours to show the distribution and magnitude of clicks across the web pages.
A data scientist is working with a team of upper level managers to develop a strategy for creating an enterprise analytics program. What critical success factor would help ensure the organization obtains the most value from its data?
A. Management is aware of the value of data science and ensures support for all tactical initiatives
B. A sponsor is identified that helps champion the work
C. Management thinks analytically and fosters a culture where data science thrives
D. The data science team supports the functional units and priorities
Correct Answer: C
According to the Introduction to Business Data Analytics: An Organizational View, one of the critical success factors for creating an enterprise analytics program is to have a management team that thinks analytically and fosters a culture where data science thrives. This means that the management team should understand the potential value and impact of data science, promote a data-driven mindset and decision-making process, encourage innovation and experimentation, and support collaboration and learning among the data science team and other stakeholders. A management team that thinks analytically and fosters a culture where data science thrives can help create a strategic vision, align the goals and objectives, allocate the resources and investments, and overcome the challenges and barriers for the enterprise analytics program.
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