ADWORDS-SEARCH Online Practice Questions and Answers

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

B. Yes, if you use a My Client Center account, you may have multiple accounts.

C. No. All Google AdWords participants can have just one Google AdWords account.

D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A. Change the destination URL of her ad

B. Change her ad to an image ad

C. Increase the ad's cost per click bid

D. Increase the ad's cost per impression bid

How many times a day, can you change your daily budget for a Google AdWords campaign?

A. Ten

B. Thirty

C. As many times as you'd like to.

D. One

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A. Nancy has been credited for clicks on her ad that were deemed invalid clicks.

B. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.

C. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

D. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.

Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.

What should Eddy tell Jon?

A. The AdWords Editor allows you to edit up to five accounts at once.

B. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.

C. The AdWords Editor allows you to edit only one account at a time.

D. The AdWords Editor allows you to edit up to 100 accounts at once.

Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30- day billing cycle?

A. $600

B. $20

C. $720

D. It depends on the number of clicks on his ad

Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A. The ad group default bid

B. The duration of the ad campaign

C. Image ads are given ranking priority over text ads

D. Rich media ads are given ranking priority over text ads

Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A. Client

B. Branding

C. Direct response

D. Conversion

Which of the following are used to describe the search results that are not in paid listings?

A. Real listings

B. Unpaid listings

C. Organic search listings

D. Google search listings

You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A. 66MB

B. 50MB

C. 2MB

D. 25MB