ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

A. Russian speakers in the Czech Republic.

B. English speakers in the United States.

C. Russian speakers in the Germany

D. English speakers in Russia

A key benefit of My Client Center (MCC) is that it allows:

A. Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts

B. Users to change language targeting settings across multiple AdWords accounts simultaneous

C. Management of multiple AdWords accounts from a single Google Account login.

D. Users to manage both AdWords accounts and non-Google search advertising campaigns

Advertisers on Google search accrue cost in AdWords when:

A. Their ads appear on the Google search page.

B. Users click on their ads.

C. They register a conversion using Conversion Tracking.

D. The user completes a purchase.

It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:

A. Choose effective language targeting.

B. Create compelling ad text.

C. Choose good negative keywords.

D. Secure an effective daily budget.

Advertisers should use Google Website Optimizer when:

A. Their landing pages generate error messages.

B. Their web pages are not generating the desired conversion results.

C. The number of impressions for their website has decreased.

D. The number of clicks to their websites has decreased.

Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

A. Using keywords enables bid management on placements.

B. Keyword match types further refine placement targeting.

C. Ads are contextual targeted across the selected placements

D. Placements will only display ads if keywords are added

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

A. The value of traffic available for the keywords you're targeting.

B. The number of tracking codes installed on your website.

C. The number of websites on the internet.

D. Whether your payment method is credit or debit.

What's one of the main benefits of using ad extensions?

A. Extensions provide additional information to make your ads relevant to customers

B. Extensions increase your reach by showing your ad on more advertising networks

C. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

D. Extensions are automated so you don't have to create your ads

Which is a benefit of advertising online?

A. Increase your position in organic search results

B. Make money by showing ads on your website

C. Automatically collect information about potential customers

D. Reach people who are likely interested in what you're advertising

Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

A. Make sure the landing page is closely related to the ad

B. Increase the average daily budget for the campaign

C. Broaden the list of keywords to reach more potential customers

D. Increase the cost-per-click (CPC) bid for low-performing keywords