ADVANCED-CROSS-CHANNEL Online Practice Questions and Answers

What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units

B. keywords in child business unit can be shared between other child business units

C. keywords in parent or child business unit are available only in that business unit

D. keywords in parent business unit can be shared to any child business units

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off

B. SMS sent to landline number

C. mobile is in another call

D. out of cellular network coverage

E. Low battery

Where to create topic profiles in command center?

A. command center

B. social automate

C. social admin

What data is there in mobile connect demographics, select3

A. City

B. Region

C. Email

D. First name

E. channel

What user permission is required to configure SSO in social studio.

A. Super user

B. full user

C. custom user

D. limited user

What is true about Einstein engagement frequency (EEF). Select 3

A. EEF uses only commercial send data not transactional

B. The model uses data available only in your account

C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D. It uses last ISO days engagement data

How are profiles merged In IS:

A. Once a day

B. Probabilistic matching

C. Deterministic matching on matched identities

Where would you add a topic profile

A. Social studio automate

B. Admin settings

C. Workspace settings

D. Social studio engage

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. 50

B. 100

C. 15

D. No limit

What is true for behavioral triggers. Multiple select.

A. they cannot be modified

B. need collect tracking code

C. need catalog data