AD0-E559 Online Practice Questions and Answers

A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Their interesting moments however did not show the web page each person had visited. Why not?

A. A trigger token cannot successfully be used within a batch smart campaign

B. A different Smart Campaign must be used for each web page to accomplish this.

C. It Is not possible to customize what is shown in an Interesting Moment view.

Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

Where would Ajay find these details?

A. Check User Login History

B. Use Audit Trail

C. View Lead Activity

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B. The marketer can generate the report straight away as RCE updates in real time.

C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

A. Only for people who click the link in the email

B. Only for people already known in the database

C. For all people going to the landing page

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur. What conclusion can the marketer make about these A/B test results?

A. Their test hypothesis was invalidated and they should test again.

B. The test was erroneous and the results should be thrown out.

C. The test period was too short and they need to let it run for a longer time.

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?

A. Ask the marketing team to provide the characteristics they think should be included.

B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ?library.

An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

A. Add triggers to all stage transitions.

B. Add at least one SLA stage to the model.

C. Add all stages to the success path.

What are two benefits to using global forms versus local forms? (Choose two.)

A. Global forms allow for consistent scoring and reporting and data standardization.

B. Global forms natively offer custom stylization on different landing pages.

C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time. What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

A. Ensure the right Tokens are used and default values are set.

B. Ensure that Marketing Suspended records have been added to the target audience

C. Ensure the unsubscribe link is not used.

D. Ensure there are HTML and Text versions of the email.

John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.

Which two statements are true for archived assets? (Choose two.)

A. A filter to select archived assets for use in reports cannot be used.

B. Archived templates are not available when creating an email or landing page in Design Studio

C. Archived assets are auto-deactivated.

D. Archived pages cannot be used in landing page test groups.