AD0-E452 Online Practice Questions and Answers

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654andd_site={%site_ID%}andd_creative={%creative_id%} What is causing this issue?

A. The tag is missing the d_adsrc parameter.

B. The tag is missing the d_event parameter.

C. The tag is missing the d_adgroup parameter.

D. The tag is missing the d_placement parameter.

A global telecommunications company wants to allow its business practitioners to create onboarded traits

for onboarded first-party data through Natural Match. The business practitioners only have access to their

own region-specific data sources.

The Customer ID is synched with Data Source ID: 432145.

The Latin America Business Practitioner has access to Data Source ID: 761432.

Adobe Experience Cloud ID is enabled.

The files are split by each region.

Which design should the architect select to meet these requirements?

A. Use 761432 as the DPID and 432145 as the TDPID in the file name

B. Add a column in the file for Data Source 761432

C. Use 761432 as the DPID in the file name

D. Use 432145 as the DPID and 761432 as the TDPID in the file name

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

A. Suggest sharing audiences via Customer Data Feed

B. Suggest sharing audiences via Profiles and Audiences

C. Suggest sharing audiences via Server to Server type destination

D. Suggest sharing audiences via Cookie type destination

A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.

Which Profile Merge rule should the architect select to meet these requirements?

A. Current Authenticated + No Device

B. Last Authenticated + Current Device

C. Current Authenticated + Profile Link

D. No Authenticated + Adobe Co-op

A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.

d_cid_ic=31a3da-87g71ma-69f0d2 d_mid= d_nsid=0 d_jsonv=1

The server-side forwarding is not ready to be enabled.

What is causing this issue?

A. Experience Cloud ID Service is not set up

B. Customer ID is not present

C. d_nsid should be 1

D. d_cid_ic is not returning a hashed value

A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.

The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.

Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

A. Last purchase date

B. Device type

C. Membership level

D. Email Permission

E. Cart abandon

F. Visited product page

A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.

Which top-level trait folders should an architect recommend?

A. Flights, Hotels, Car Rentals

B. Adobe Target, Cross-Channel Messaging Tool, Ad Server

C. Sports Enthusiast, Cart Abandoner, High Spending Customer

D. Third party, Analytics, CRM

A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

A. POST /segments/estimate-30-day-size

B. GET /segments

C. POST /segments

D. GET /segments/rules

E. GET /segments/limits

F. POST /segments/rules

A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

Which two data points are necessary to meet the requirements? (Choose two.)

A. Household size

B. Price data

C. Zip codes

D. Product Categories

E. Rewards ID

A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

A. Use Experience Cloud ID

B. Use Declared ID captured in Audience Manager

C. Use Profile ID present in Campaign

D. Use Audience Manager UUID