AD0-E406 Online Practice Questions and Answers

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task?

A. Approver access

B. Observer access

C. No access is required

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles. Which traffic allocation option should be suggested for this scenario?

A. Auto-allocate

B. Auto-target

C. Manual allocation and later switch it to Auto-allocate

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

A. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

B. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

C. The conversion rate for the test experience is greater than that of the control.

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

A. Do nothing. Auto-allocate will do this.

B. Deactivate the activity and create a new one with only A. B, D experiences.

C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A. Visual Experience Composer

B. Form-Based Composer

C. HTML Composer

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

A. Names of the criteria used

B. Names of the collections used

C. Names of activities tested

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only. Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A. The visual Experience Composer

B. The Form-based Experience Composer

C. The SPA Visual Experience Composer

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties. How should this task be done in the Visual Experience Composer?

A. Copy the values from the code snippets and paste them into the layout panel.

B. Copy and paste the code snippets into the CSS Editor.

C. Ask the development team to add the code to the CSS of the site.

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer. Which KPI can be determined if there is a negative impact from the pop-up?

A. Exit rate

B. Clicks on the pop-up

C. Bounce rate

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities. In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

A. If the existing Adobe Analytics implementation already collects all the required data

B. When it is mandatory to have a single source of data

C. If the main requirement is to be able to collect data in real-time

D. If an Adobe Target "clicked an element" success metric is required