AD0-E406 Online Practice Questions and Answers

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles. Which traffic allocation option should be suggested for this scenario?

A. Auto-allocate

B. Auto-target

C. Manual allocation and later switch it to Auto-allocate

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's

quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

A. Increase Revenue Per Visitor (RPV).

B. Increase 'SALE" link clicks.

C. Increase Thank You pages visited.

Which statement is true for all Experience Targeting activities?

A. Experience targeting affects a single page of a visitor experience.

B. Targeting rules are evaluated in top-to-bottom order.

C. All activities are built using the Visual Experience Composer.

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

A. When configuring the activity, the team selected the do not record data' setting.

B. The user does not have Editor access and therefore cannot view reports.

C. The incorrect environment (host group) is selected by default.

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify. How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

C. Create audience with QA query parameter, then attempt to qualify by browsing the site.

What does Adobe Target optimize towards when running an Automated Personalization activity?

A. One single metric

B. The model will determine which goal to optimize

C. Revenue per visitor

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A. Visual Experience Composer

B. Form-Based Composer

C. HTML Composer

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view. Which metric should be used in order to track these different values on these pages?

A. Revenue Per Visitor (RPV)

B. Average Order Value (AOV)

C. Custom Scoring

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only. Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A. The visual Experience Composer

B. The Form-based Experience Composer

C. The SPA Visual Experience Composer

Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?

A. Analytics is the recommended option, because it achieves one single source of data.

B. Target is the recommended option, since the reporting data is available within 4 minutes.

C. The recommended option depends on the specific reporting requirements.