410-101 Online Practice Questions and Answers

Correct Answer: ABD

You can run campaigns in all of those tools:

You can boost posts on the Fan Page .

You can run ads in Ads Manager .

You are also able to run campaigns through one of Facebook marketing partners .

The Power Editor has been archived by Facebook.

Correct Answer: A

Bidding strategies help you control the overall spent with budget constraints. There are basically two bidding options: Lowest Cost or Target Cost

1.

Lowest Cost The lowest cost bidding strategy tells Facebook to get the lowest possible cost per result, while also spending your entire budget.

2.

Target Cost The target cost bidding strategy tells Facebook to get as close as possible to your cost target. This option is only available for app installs, conversions, and catalog sales marketing objectives.

In this case you need to have a "Lowest Cost" strategy as you want to achieve the following:

-Limit the app install at $9.00

-You know you can't afford a higher cost of $9.00 as it won't be profitable for your client Keep in mind that lowest cost budget will achieve your costs results but might not get you results as you might be bidding lower than the auction requires for your ad to be competitive. You should start with lowest costs and then could potentially move to target cost once you've achieved at least 50-75 app installs and you have a better understanding of real costs for your client. You should also move to target costs if you are not getting enough app install results with your first campaign.

Correct Answer: ABCE

Facebook TRP Buying has the following benefits primarily:

Incremental Target Audience Reached: Measured across 42 US campaigns, when TV and Facebook were combined, advertisers saw a 19% increase in targeted reach versus TV alone. When Millennials were the target audience, incremental reach increased to 37%. Efficiency: Across the same 42 campaigns, Facebook impressions were two times more likely to hit their target audience than TV impressions. This means advertisers spent less to reach their target audiences. Effectiveness: A study by Nielsen of seven recent campaigns showed that, compared to people who saw TV alone, people exposed to both TV and Facebook demonstrated a 3.2 percentage point increase in ad memorability, 11.5 percentage point increase in brand linkage, and a 22.7 percentage point increase in like-ability linkage. Measure Traditional Campaigns: With Facebook TRP buying, advertisers can measure traditional channels with online channels equally through third-party providers. Facebook currently partnered with Nielsen Digital Ad Ratings in order to verify on-target impressions. Keep in mind that all TV marketing efforts that run in conjunction with Facebook TRP buying ads should be geared towards branding campaigns, not direct response campaigns.

Correct Answer: ABCD

These are all of the pixel events that should be installed on your client's checkout process:

1.

Add To Cart: When a user adds products to their cart.

2.

Initiate Checkout: When a user lands on the first registration page.

3.

Complete Registration: When a user has completed the first registration page and needed to add payment info.

4.

Purchase: When a user has finalized the purchase.

Correct Answer: C

Facebook Pixel allows you to track events, or specific actions, people take on your website.

For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.

You can use URL's for your ads afterward as well; however, once you have +25 blog posts, using URL's

becomes unpractical.

Here is the list of the 9 standard events you can use:

For more detailed information you can view the following Facebook for developers post: https:// developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

Correct Answer: ACD

It's really important to understand how Facebook defines its marketing funnel: The only audiences that apply for the acquisition phase are the custom audiences.

Correct Answer: ACD

You are only able to build similar audiences based on the following seed audiences:

1.

Facebook Fan Page

2.

Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads. Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook. Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find users based on demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.

Correct Answer: ABD

Facebook did a huge research back in 2015 to figure out how the video had an impact on brands when

running campaigns.

To see the full report go to: The Value of Video for Brands They realized that video ads could have a huge

impact on three aspects from a user perspective:

1.

Ad Recall

2.

Brand Awareness

3.

Purchase Intent

Correct Answer: D

ROAS = (# of new customers acquired from Campaign x Long-term Value of a New Customer) - Cost of Ad Campaign

# of new customers => 64 Long Term Value for new Customers => is comprised of two parts: #1 Sales of the consumer watch: 64 * 250 = $16,000 #2 Sales from subscriptions: 64 customers * $0.99 monthly fee * 12 months * 50% = $380.16 Total LTV = $16,380.16 Cost of Ad Campaign = $11,958 ROAS = $16,380.16 - $11,958 = $4,422.16 A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide. The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.

Correct Answer: D

It's a newly-built website. In other words, you don't have pixel events registered in your account, or the

customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to

the website so that you can then launch conversion ads.

The first task is to run traffic ads to female customers as they are your largest customer base.