1D0-623 Online Practice Questions and Answers

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

A. The owner of the site uses the contact information to sell them services from other companies he owns

B. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

C. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

D. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

A. Choice the company used an inadequate data analysis system

B. Confidence the combined data had insufficient certainty.

C. Complexity, data from multiple sources was poorly matched and imprecise.

D. Context; most if the posts were complaints about product performance.

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A. Social analysis

B. Performance management

C. Decision science

D. Data exploration

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

A. Multi source

B. Last social touch

C. Position based

D. Single source

Which of the following is a social media optimization technique that can aid in search engine optimization?

A. Creating as many posts as possible, regardless of user engagement.

B. Make sure all social media posts link back to your company's Web site.

C. Share content from third parties that will engage users.

D. Filling out all social media profiles completely.

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

A. Transivity

B. Structural equivalence

C. Reciprocity

D. Centrality

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

A. Marital status, customer income and brand loyalty

B. Age of their customers, customer income and gender

C. Geography, favorite activities and customer income

D. Gender, personality and geographic segment

A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

A. Post the weekly coupon flyer as a PDF.

B. Post a link to their corporate Web site.

C. Schedule promotionevents at various store locations.

D. Post recipes with coupons for the ingredients.

A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising

What would help them choose the best platform to achieve their goals?

A. Compare the advertising rates of multiple platforms and choose the least expensive one

B. Identify the most common characteristicsof their followers and select the platform that best targets them.

C. Select the best possible graphic designer to create eye-catching, compelling advertisements.

D. Consolidate the multiple platforms, by migrating users into one network.