Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?
A. Implementing a firewall
B. Using antivirus software
C. Using an intrusion detection system
D. Limiting the open ports on the system
A retail business that advertises and markets using traditional print materials has decided to expand its marketing reach and increase revenue by developing an online catalog. Which of the following is the primary objective?
A. Personalizing the site
B. Creating an effective selling tool
C. Creating a visually attractive catalog
D. Converting the existing print catalog into HTML
Which of the following describes a root certificate authority (CA)?
A. A CA that cannot be brought offline
B. A CA that has an unlimited validity period
C. A CA that uses LDAP to transmit its credentials to other CAs
D. A CA that signs its own certificate and certifies itself as legitimate
What are the basic steps for retrieving data for display?
A. Predefine SQL strings, authenticate, format for display.
B. Define the server name, name the database, authenticate the credentials.
C. Connect to a database server, pass the SQL command, retrieve the results.
D. Authenticate to a database server, format for display, retrieve the data results.
Before you can conduct usability testing, you should:
A. identify your potential customers.
B. identify browser compatibility issues.
C. publish your site to a production server.
D. identify the most-traveled path of your site.
Increasing the ability of a Web server to support a greater workload by increasing the resources on the server (for example, memory, processor speed, number of processors) is known as: A. sizin g up
B. clustering.
C. scaling up.
D. scaling out.
Which of the following describes a targeted marketing program?
A. A program that targets a specific group of interested people
B. A program that targets the broadest group of people in the most countries around the world
C. A program that selects the largest array of products and markets them to those most likely to purchase products online
D. A program that selects the smallest array of products and markets them to those most likely to purchase products online
Before you can conduct usability testing, you should:
A. identify your potential customers.
B. identify browser compatibility issues.
C. publish your site to a production server.
D. identify the most-traveled path of your site.
Which of the following can help customers complete purchases more quickly?
A. A well-planned site hierarchy
B. Detailed descriptions of products
C. Product testimonials from other customers
D. An RSS feed directing customers to a site blog
Which of the following most completely describes a Sharable Content Object (SCO)?
A. An asset described by metadata
B. A system that centrally stores assets
C. A Rich Site Summary (RSS) that aggregates content
D. A Java applet or ActiveX control that aggregates and sequences data